Streaming services have radically changed the way we consume music. Businesses in particular are seeing the benefits of using these services tailored specifically for them. With options like SoundMachine, Qsic, SiriusXM Music for Business and CustomChannels, retail operations like stores and restaurants, and even business workspaces can benefit from the diversity and flexibility of their playlists, ease of use, and much more.
What are the benefits of subscribing to a business music service?
It’s legal
Business owners may wonder “why can’t I just use my personal streaming account?” Music services tailored specifically for businesses can help to ensure they are on the right side of the law when it comes to streaming music legally in public venues. If a business plays music to a group of people in a shop or a restaurant, that qualifies as a public performance and the business is then required to pay a royalty fee to the artist. If the business uses a business music service then there can’t be any licensing, royalty fee issues or lawsuits, as the music or playlists acquired from a licensed service already covers that and is legal.
No talk or interruptions from commercials, promos or DJs
With business music service subscriptions, users not only have access to vast catalogues of content, but it’s also ad-free. The absence of commercials can be especially beneficial for the hospitality industry, as bars, restaurants, hotels and spas often seek to create a seamless, immersive, and on-brand atmosphere to draw customers in.
Custom messaging
Services like SoundMachine offer the ability to incorporate promotional messages to come through at exact times or precise intervals. Messages can be grouped for more complex scheduling and to make it easier to program them across multiple locations. This feature is especially relevant now, as businesses would have the ability to program and play COVID related messages in their spaces.
More control over what’s playing
With a service like CustomChannels, users can count on less song repetition, high quality digital sound with no variations in volume from song to song, and no inappropriate language. The ability to filter out explicit content is especially beneficial to businesses that are family-oriented.
Curated streams
Another benefit is the ability to build a musical atmosphere to custom-fit your needs.
As the day goes by, customer flow changes. With services like SoundMachine users can schedule stations that adapt their in-store music to the time of the day. They can also curate streams to fit different locations within the business, like a hotel lobby, bar, patio, or main dining room.
Tailored playlists and ease of use
Finally, user-friendly interfaces and built-in AI make it easier than ever to get the perfect playlist for any business. Users no longer need vast music knowledge to create great atmosphere. With a service like Qsic, algorithms offer users perfectly curated music based on their real-time business data, ultimately delivering a perfect in-store or in-venue sound experience.
